When he found that many nonprofits struggled with complex branding puzzles, he wrote the book, “ NonProfit-NonMarketing. He is creatively ambidextrous - son of an artist and engineer - and famous for distilling complex ideas down to a few words and a few visuals. Today he serves in an employee role as special projects consultant. After 25 years of leading creative teams in video production, graphic design, PR, writing and web development, Mark transitioned out of ownership in 2021. From that day forward Mark discovered a love of the big idea that moves the needle.Īfter 12 years at KWWL, Mark became a business owner as a co-founder of ME&V - rebranded as AMPERAGE in 2015. The effort raised a few million dollars in undiscovered wills and legacy gifts. Mark wrote his first direct-mail fundraising letter in 1981 for the University of Iowa Center for Advancement. Mark Mathis III is chief creative & strategy officer, partner and cofounder of AMPERAGE Marketing & Fundraising. That’s 14 million people who watched a “commercial” on YouTube. So how is this ad doing? Well, for starters, the commercial has more than 14 million views on YouTube. It’s a triple scoop of creativity that is pleasing to the eye and ear. “Scoop! There it is.” GEICO has found a way to break through the clutter and build a brand around fun ads, great characters and music. The clever mix of ice cream names and the song drives the commercial. “Scoop, there it is” is sure to be a slang phrase of 2021. Like the GEICO ad that features Atlanta’s Tag Team (aka DC “The Brain Supreme” Glenn and Steve “Rolln” Gibson). GEICO has discovered that advertising in a digital world is a new medium that requires some subtle sales, loud and literal messaging, and a lot of entertainment value. Most advertisers just want to tell people things in commercials and videos and have them immediately react and buy something, give money, sign up or schedule an appointment.
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